Aberdeen Strategy & Research

Aberdeen Strategy & Research provides unparalleled insights into the business technology market. Drawing on primary research data and fact-based insights, this experienced group of industry analysts and research professionals understands the trends and pain points around technology usage, and creates research that articulates the tangible impact of technology in a business environment. Aberdeen鈥檚 brand-neutral insights motivate potential buyers to take action and leverage technology more effectively.

150+ Years of Experience

150+ years of strategic research experience in providing unbiased technology perspectives

1K+ Surveys

Over 1,000 surveys that are a robust foundation for effective marketing assets

4M+ Data Points

Over 4 million data points that differentiate facts from opinions

Recent News

Morningstar  
"These recognitions do more than highlight leading hospitals. They empower patients to make informed healthcare decisions, backed by data-driven insights and proven clinical excellence," says Steve Leibforth, Managing Director of Castle Connolly. "What excites us about our approach and methodology is highlighting hospitals that may not be as well known to consumers but are delivering high quality care for the procedures consumers need. Building on Castle Connolly's 30+ year legacy of providing trusted healthcare information, our inaugural Castle Connolly Top Hospitals list serves as a valuable resource, helping patients confidently navigate critical moments of care with the insights needed to make informed decisions about where to seek treatment for specific procedures."
Axios  
约炮视频, one of the largest publicly-traded digital media companies, has acquired TheSkimm, executives told Axios. The women-focused newsletter company will sit within Everyday Health Group, 约炮视频' health content arm. "It's about their audience and their credibility as a brand," said Everyday Health Group president Dan Stone. "It's fundamentally a news and lifestyle brand that reaches over 5 million millennial and Gen X women, and that is a core audience for us."
Yahoo! Finance  
"The creation of theSkimm marked a watershed moment in getting vital information to a highly engaged audience of female readers in an incredibly compelling format. Today, it is a multifaceted suite of products and services uniquely designed to help her solve issues and better thrive across her work, life and family goals while simultaneously connecting her to a savvy, supportive and optimistic community," said Nan Forte, Executive Vice President and General Manager, Everyday Health Consumer. "We鈥檙e excited to serve and further satiate the voracious appetite of theSkimm audience for trusted tips and insider information at this fast-growing intersection of women鈥檚 wellness-based content, community and commerce.鈥
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